brand strategy
/brand ˈstradəjē/ noun
A framework of strategic maps to guide experts, founders, and entrepreneurs on their journey to building a profitable business around your expertise.
Ever wish you could have a GPS for your business?
We developed our unique strategic process for online business owners who:
+ Feel lost, frustrated, and honestly turned-off by the “go-to” branding, marketing and sales online.
+ Want more clarity around which investments they should focus on to really move the needle forward in their business.
+ Hold themselves back from new opportunities because they don’t feel confident in how they look or sound.
+ Struggle to stand out from the crowd and in a busy market.
+ Prioritize life over work and want to build a business that allows them to do their genius work without all the burnout.
Clarity gets results.
Your business may be complicated,
but your brand should be straightforward.
+ It should Optimize YOUR SALES AND MARKETING
+ It should Boost your confidence
+ It should GUIDE ALL YOUR PLANNING AND DECISION MAKING
What most designers miss
After years of helping business owners find success online, we’ve learned that pretty designs and catchy copywriting won’t accomplish much if they aren’t speaking to your people or boosting your bottom line.
Your messaging and visual identity (like your logo, colors, fonts, website, etc.) are meant to be vehicles that carry out the strategy you have for your business.
We often see branding projects fall flat because they weren’t built on the solid foundation that a strategic brand strategy provides.
Your path forward
Part brand consulting, part business coaching, part sales & marketing strategy, the Brand Atlas process was developed to help visionary online entrepreneurs like you pull together your ideas and vision into one cohesive plan that gets results.
Our signature process will provide you with:
A framework
For connecting the dots between your vision, your customers, and your market.
A gameplan
Of tactics and next steps to grow your audience, boost your bottom line, and streamline your systems.
confidence
In the eye-catching graphics and compelling copy you use to bring your vision to life.
WHAT WE’LL DO:
On our adventure together:
1.
FIND YOUR TRUE NORTH
+ Define your mission, vision, and brand pillars
+ Create target client profiles and map out their experience journeys.
+ Research the market and carve out your unique positioning.
+ Write Your Unique Value Proposition
2.
CHART YOUR COURSE
+ Refine your sales funnel and services/packages.
+ Outline your marketing and content strategy
+ Write your copywriting guide ( your elevator pitch, keywords, etc )
+ Articulate a creative direction for visuals that resonate and convert.
3.
EMBARK ON YOUR JOURNEY
+ Revisit your and crystalize your goals and objectives
+ Create a prioritized plan of next steps and tactics
+ Establish metrics to measure your performance
+ Optional on-going support as you set off.